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Henry Herazo

VP - International Sales, Consumer Goods

I'm Henry Herazo, I specialize in aggressive International Sales Growth for Consumer Brands.

Henry Herazo's Bio:

Henry Herazo Accomplished Executive, with extensive senior-level experience in all aspects of domestic and international sales, marketing, business development, brand management / launches, relationship development, market analysis, P&L accountability, and product development within the AUTOMOTIVE and CPG industry. Broad background in digitalization, operations, management, manufacturing processes, and strategic planning of Fortune 500 and start-up organizations. Proactively collaborate with senior-level management, sales units and the marketing community with ability to gather and translate complex requirements into practical, cost-effective and profitable solutions. Proven success creating and accelerating revenue and sales growth, cultivating and developing new business, and obtaining optimal levels of performance in highly competitive market segments.

Henry Herazo's Experience:

  • General Manager at MOKE

    Developing the iconic beach buggy from dream to reality..

  • Vice President at GLOWINT

    Consultancy, Sales and Marketing Organization; led global sales and marketing functions for firm, focused on international expansion of diverse consumer brands such as Glade, Black & Decker, Fix-A-Flat, DENSO, Stanley, SLiME, OZIUM, DORMAN, Goodyear branded products, and private label among various projects for big box retail. Led acquisition of managed brands, while holding full P&L responsibilities through vision orientation, leadership, training, recruitment and supervision. Raised product awareness levels and drove profit margins through negotiations with distributors and mass retailers through implementation of in-store cube-format merchandise displays, product assortments, pricing structures, sales allowances, rebates and monthly promotions. Coordinated with leading digital agencies on conceptualization of new packaging designs, marketing material and social media strategies. Key Achievements • Grew team from 5 to 28 regional managers. • Successfully led team which introduced Black and Decker and Stanley Automotive branded products to Latin America, Europe, Middle East, and African markets within seven-month time frame. Achieved brand placement across all primary target markets, while increasing annual net revenue by $17M. • Acquired portfolio of 400 accounts that included international retailers such as Wal-Mart, Palacio del Hierro, AutoZone, Home Depot, Soriana, OXXO, Falabella, Norauto, Office Depot, Home Depot, Halfords, SODIMAC, Ipiranga, Carrefour, and METRO by exceeding buyers’ visual merchandising and category management expectations. • Pioneered product positioning strategies and marketing plans including shop-within-a-shop formats and product sets, consistently resulting in 40% to 50% ROI for managed brands. • Identified underperforming products, and re-distributed product-patterning strategies to accommodate buying trends, resulting in revenue increase of 15% to 20% year over year. • Implemented business plan performance-based tracking system to develop, revise, and manage regional sales forecasts, P&L, budgets, in addition to optimized sales tracking for each managed brand and GLOWINT organization.

  • Vice President - OEM & Latin America at ITW

    As part of an arrangement between GLOWINT and ITW in order to assist the company’s OEM and Latin America business, ITW brought me on board as their VP of Sales in order to provide special attention to such brand and ensure expedited growth. • Successfully introduced new product category and brand to Latin America's largest retailers (avg. 68 sku's per placement and full 4 ft to 8 ft plan-o-gram) • Managed OEM sales of tire repair kits which replace the spare tire in cars at the point of manufacturing. Such initiatives involved sales and pitching products to car manufacturers such as General Motors, Nissan, Toyota, Ford, Fisker, TESLA, and Chrysler. • Worked numerous shows in the US and Latin America. • Called, negotiated, and assigned distributors across all of the America’s. • Created new products in conjunction with NPD team pending regional market necessities and followed through on product launch, marketing plan, and sales with distributors and retailers once product was conceptualized.

  • International Account Representative at Toyota Tsusho America

    Toyota Tsusho America is a trading and supply-chain specialist owned by Toyota Motor Company. 04/2007 – 05/2008 • Based on company vision of having at most 50% of its business coming from within the Toyota family by 2014, conducted extensive research to determine core competencies of company and opportunities for new business growth in Latin America. • Identified opportunity in long term growth of Extended Warranty Insurance Business in Brazil. • Performed due diligence, developed business plan, and merger timeline. • Hired international tax advisory and consultancy firm which performed business valuation and feasibility analysis. 03/2003 – 04/2007 • Management of Toyota Distributors and various aftermarket brands for Latin America and Caribbean Regions. • Opened LATAM & Caribbean Parts & Accessory distribution center in Ft. Lauderdale, Florida. • Created Budget & Forecasting, presented to Vice President • Started and expanded aftermarket group which managed automotive aftermarket Japanese brands to all of Latin America. Such brands include Yokohama Tires, DENSO, Hitachi/ TOkico Schock Absorbers, and GS Yuasa Batteries.

Henry Herazo's Interests & Activities:

Marketing, Business Development, strategic planning, corporate turnarounds, travel. travel, and them some more travel.




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