Henry Herazo

VP - International Sales, Consumer Goods

I'm Henry Herazo, I specialize in aggressive International Sales Growth for Consumer Brands.

Henry Herazo's Bio:

Henry Herazo

- Expertise in global business development with deep-rooted experience in consumer products and growth oversight throughout Latin America, Europe, Asia, Middle East, and African markets -

Summary of Qualifications

Multi-lingual and results-oriented international executive with background managing consumer products and overseeing global support; strong ability for maintaining productive relationships with professionals at all levels.

Rock solid ability to develop new products based on consumer requirements and bring out to market, increase revenue while reducing operational costs, and known for constantly cutting through red tape in order to negotiate win-win outcomes.

Extensive travel to more than 60 countries, providing cultural awareness of Eastern and Western consumer requirements at end user, distributor, and retail level. 10+ years of deep international experience, especially in Mexico, Central America, and South America.

Henry Herazo's Experience:

  • Interim Executive Director at UAC School of Global Management

    University based in South America with 15,000 students and 50,000. Institution established a campus in Miami, FL in 2012.Initiated efforts as strategic consultant which lead to Interim Executive Director. • Implemented crisis management turnaround plan given University’s situation. • Engaged a proactive BTL Marketing Strategy in order to renew University’s identity. • Executed cost saving initiatives which lead to an immediate reduction in expenses expenses. • Developed strategic and financial plan for years 2014 to 2019. • Applied a change in management plan (60% staff 20% faculty) which resulted in ensuring the University’s future success by adapting to local market conditions. • Dramatically increased faculty, staff, and student diversity within a short time span. • Decreased ROI on capital investment for parent institution by 5 years.

  • Vice President - OEM & Latin America (SLiME l Fix-A-Flat Brands) at ITW

    As part of an arrangement between A1 Associates and ITW in order to assist the company’s OEM and Latin America business, ITW brought me on board as their VP of Sales in order to provide special attention to such brand and ensure expedited growth. • Successfully introduced new product category and brand to Latin America's largest retailers (avg. 68 sku's per placement and full 4 ft to 8 ft plan-o-gram) • Managed OEM sales of tire repair kits which replace the spare tire in cars at the point of manufacturing. Such initiatives involved sales and pitching products to car manufacturers such as General Motors, Nissan, Toyota, Ford, Fisker, TESLA, and Chrysler. • Worked numerous shows in the US and Latin America. • Called, negotiated, and assigned distributors across all of the America’s. • Created new products in conjunction with NPD team pending regional market necessities and followed through on product launch, marketing plan, and sales with distributors and retailers once product was conceptualized.

  • Vice President at A1 Associates Group LLC

    Strategy and Growth Consultancy firm primarily focused on international growth of well established retail oriented brands of US and Japan origin (i.e. Stanley Black & Decker Automotive Products, SLiME, Fix-A-Flat, MotoGP Race Care, and KRACO). • Successfully opened international regional sales management operations across Europe, Middle East, Africa, and Latin America whom in turn, work in local regions with distributors and retailers put in place through the A1 organization for manufacturers within a three year period. • Establish and grow relationships for manufacturers with international distributors and Mass Retailers such as Wal-Mart, AutoZone, Carrefour, SODIMAC, Pao De Acucar, and CENCOSUD among many others. • Lead team which introduced Black and Decker and Stanley Automotive Proudcts to Europe, the Middle East, and Africa all within a seven month provided time frame.. • Travel nationally and internationally for sales calls and trade shows and provide summary of customer needs, market competition, NPD requirements, and product performance. • Negotiate, sign-off and make recommendations to manufacturers on all contractual, relationship management, sales agreements, and marketing contributions with distributors and retailers. • Create and manage sales forecasts, business plans, profit and loss sheets, and company budgets. • Communicate with Demand continuously to adjust your customer's forecast as it relates to new customers, promotional opportunities, additional product placement, trade show spikes, seasonality and mergers and acquisitions. • Lead consultancy for UAC School of Global Management (South American University which opened a campus in the United States). Developed strategic plan, change in management plan, audit report for University’s headquarters in Latin America, and oversaw recruiting efforts of new personnel capable of managing University adequately.

  • International Account Representative at Toyota Tsusho America

    Toyota Tsusho America is a trading and supply-chain specialist owned by Toyota Motor Company. 04/2007 – 05/2008 • Based on company vision of having at most 50% of its business coming from within the Toyota family by 2014, conducted extensive research to determine core competencies of company and opportunities for new business growth in Latin America. • Identified opportunity in long term growth of Extended Warranty Insurance Business in Brazil. • Performed due diligence, developed business plan, and merger timeline. • Hired international tax advisory and consultancy firm which performed business valuation and feasibility analysis. 03/2003 – 04/2007 • Management of Toyota Distributors and various aftermarket brands for Latin America and Caribbean Regions. • Opened LATAM & Caribbean Parts & Accessory distribution center in Ft. Lauderdale, Florida. • Created Budget & Forecasting, presented to Vice President • Started and expanded aftermarket group which managed automotive aftermarket Japanese brands to all of Latin America. Such brands include Yokohama Tires, DENSO, Hitachi/ TOkico Schock Absorbers, and GS Yuasa Batteries.

  • Sales and Leasing Consultant at AutoNation

    • Opened new car dealership. • Continuously exceeded sales goals and transferred to launch Internet Department. • Rookie of the Year award. • Avg. CSI score: 92%

Henry Herazo's Interests & Activities:

Marketing, Business Development, strategic planning, corporate turnarounds, travel. travel, and them some more travel.